Bobo’s Café goes viral

A recent Instagram reel from Baldwin Place favorite Bobo’s Café has racked up more than 10 million views after the staff put their own spin on a viral moment from another account.

Owner Glen Bernardi said staffers Ivy and Nick improvised their lines, giving the video its own charm.

The video, posted to the Instagram account @bobos_cafe, which has nearly 20,000 followers, is captioned “How not to help a coworker.” It was so funny that other accounts shared it on TikTok, where it has garnered more than 100,000 views. Commenters wrote, “These videos always get me lol,” and “These get me every time.”

Much of the café’s content comes from collaboration, Bernardi said, between customers, staff and the media team for the local staple, but this one was really a take from something they saw online.

“We knew the video would perform well, but I don’t think anyone anticipated the level of traction it received,” he said.

Bernardi said Bobo’s likes to keep its social media content balanced—finding the right mix between fun and personality and also their coffee and food. And just maybe, “when the timing feels right,” they’ll get another viral moment.

“Social media helps us stay top of mind and gives people a sense of who we are before they ever walk through the door,” Bernardi said. “Most importantly, we have fun with it.”